I came across this nice graphic when I read my Manufacturing & Distribution Industry - Chief Technologist , Christian Verstraete's e-mail. In his e-mail, he talked about the coming of 'Cloud Computing' technology which was pionereed by IBM.
No, I'm not going to talk about that, it's too technical and complicated.
It is the graphic that catches my eyes.
Gartner is one of the 'guiding light' for most IT/Technology users. And a vehicle for IT/Technology providers to 'market' their products/services (that is if we don't agree to use the word 'promote'). And as a worker in one of the biggest IT company, I know excatly how these providers 'drive' the analysis done by Gartner. ;0
Ok, forget it. Back to the graphic.
Gartner apparently used one of the marketing lifecycle to visualize the technology hype. A new product will actually increases its market visibility by using a targeted marketing publication through many advertisement campaigns. But these visibilities usually will drop as the marketer slows their campaigns. Only if the product can catch consumers' attention, the visibility will again rise as the usage of the product increases.
This concept also works for technologies, at least according to Gartner. And very usefull for both provider and user. From provider's point of view, it will provide them a strategic input on how to positioning their product/service and help to define a tactical go-to-market strategy. But for me, the benefits are more usefull for the would-be users. It will provide them with some guideline on adopting new technologies. Are we going to be a pioneer or a follower? That would be a basic question for them. The strategy is simple, new technologies are often placed as sources for differentiation that should promote advances in manufacturing/production processes. If one can utilize this advantage, in the right way, possibility is one can also use it as competitive advantage, as the technology promises.
BTW, I won't go far explaining what that graphic means, it already speaks for itself.
-jhp-
No, I'm not going to talk about that, it's too technical and complicated.
It is the graphic that catches my eyes.
Gartner is one of the 'guiding light' for most IT/Technology users. And a vehicle for IT/Technology providers to 'market' their products/services (that is if we don't agree to use the word 'promote'). And as a worker in one of the biggest IT company, I know excatly how these providers 'drive' the analysis done by Gartner. ;0
Ok, forget it. Back to the graphic.
Gartner apparently used one of the marketing lifecycle to visualize the technology hype. A new product will actually increases its market visibility by using a targeted marketing publication through many advertisement campaigns. But these visibilities usually will drop as the marketer slows their campaigns. Only if the product can catch consumers' attention, the visibility will again rise as the usage of the product increases.
This concept also works for technologies, at least according to Gartner. And very usefull for both provider and user. From provider's point of view, it will provide them a strategic input on how to positioning their product/service and help to define a tactical go-to-market strategy. But for me, the benefits are more usefull for the would-be users. It will provide them with some guideline on adopting new technologies. Are we going to be a pioneer or a follower? That would be a basic question for them. The strategy is simple, new technologies are often placed as sources for differentiation that should promote advances in manufacturing/production processes. If one can utilize this advantage, in the right way, possibility is one can also use it as competitive advantage, as the technology promises.
BTW, I won't go far explaining what that graphic means, it already speaks for itself.
-jhp-
